The Ultimate Sales Letter

Dan Kennedy Bookstore - The Ultimate Sales Letter

THE ULTIMATE SALES LETTER
- published by Bob Adams Inc.*

This book takes you by the hand through the 28 steps I actually use to write super-powerful sales letters (and ads) for my own purposes and for clients - and I routinely get paid $5,000.00 to $15,000.00 as a copywriter, so this System is proven, valuable and effective. Best of all, with this book by your side, you can write "my kind of" letters for your products or services - even if you think you can't write a grocery list. This is a "must have tool" you will use constantly, not a book to read. It's also the "accompanying text" to THE MAGNETIC MARKETING KIT.

"Thank you for writing THE ULTIMATE SALES LETTER. I first read it in July of 1991 - and have reviewed the highlighted, underlined, noted and dog-eared sections 13 or 14 times. I shamelessly and repeatedly re-read Section 6: and it's added buckets of money to my political fund-raising letters. I bought an extra copy of this book for Perry Willis, National Director for the Libertarian Party. He also swears by it." -Michael Cloud, Speech Writer, Speeches People Talk About, Las Vegas, Nevada.

"The challenge of convincing the organizers of the cruise, none of whom had ever heard of me before, to give me the opportunity of making a presentation remained. I studied your book 'The Ultimate Sales Letter' and wrote my letter, sticking to your guidelines. The letter worked like a dream and I was invited to be a guest chef on the cruise. I then used your techniques again to solicit support from the Barbados Tourism Authority and some key manufacturers - they ALL came forward and participated. Because of this exposure, I've been invited to make another appearance at the Fiery Food Show in New Mexico. You can rest assured that I will continue to use your techniques whenever I need to communicate in print" -.Anne-Marie Whittaker, St. Michael, Barbados, W.I.