The Ultimate Marketing Plan

The Dan Kennedy Bookstore - The Ultimate Marketing Plan

THE ULTIMATE MARKETING PLAN
- published by Bob Adams, Inc.*

Here is a complete marketing/direct marketing plan you can "lay over" just about any business, product, service or sales career and shortcut the process of inventing, planning and implementing effective marketing strategies and activities.

If you want a fast, crash course in the best of my marketing strategies, this is it. Companies as diversified as Ski-Doo (snowmobiles and jet ski products) to Sun Securities (investment products and services for securities brokers) have bought hundreds of these books to give to all their salespeople and marketing executives.